This white paper looks at how law firms have often viewed customer relationship management (CRM) software as a way to simply manage contacts and marketing lists. But a shifting market backdrop is shaking up how law firms need to interact with clients. Download
Law firms have often viewed customer relationship management (CRM) software as a way to simply manage contacts and marketing lists. But a shifting market backdrop that is shaking up how law firms need to interact with clients means the traditional definition of CRM increasingly stands in the way of productive business development and revenue growth. Click here to read more.
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