The latest from Legal Blog Watch
- How Law Firms Can Avoid the '3 Types of Self-Destructive Tweets'
- 400-Pound Would-Be Shoplifter Unable to Flee on Motorized Scooter
| How Law Firms Can Avoid the '3 Types of Self-Destructive Tweets' | Top |
| Jay Baer's Convince & Convert blog had an interesting post last week on "The 3 Types of Self-Destructive Corporate Tweets." The post was focused on corporate tweets gone bad, but it applies just as easily to law firms that are becoming active on Twitter. Law firms that are now tweeting news and other information about themselves should look closely at the common miscues discussed below, and take heed. Type 1: "Wrong Pipe" Baer notes that this mistake occurs when the person responsible for tweeting for a company accidentally tweets from the company's account rather than from his or her individual Twitter account. Six weeks ago, he notes, an American Red Cross employee used the "wrong pipe" and ended up making this statement for the organization about "getting slizzerd." A similar error occurred last month, when an employee of Chrysler's social media agency "wrong piped" the following message on Chrysler's Twitter account: Type 2: "Tone Deaf" Baer explains that "tone deaf" tweets go beyond a careless error to questions of appropriateness. He offers the painful, high-profile example from shoe CEO Kenneth Cole: To learn about the third, equally painful type of self-destructive tweet ("Too Much Information"), and for advice on how... | |
| 400-Pound Would-Be Shoplifter Unable to Flee on Motorized Scooter | Top |
| Think back to when you were a wide-eyed child. You had big dreams. The world was your oyster! You never, never, thought for a second that someday the local paper in your town would have a headline referring to you that read, "400-pound woman caught shoplifting when motorized cart gets stuck at Rochester Hills Meijer ... police use Taser to subdue her" And yet this became a grim reality last month for one Pontiac, Mich., woman, who I will simply refer to here as "JP" since things are going poorly enough for her as it is. According to the Macomb Daily, JB tried to roll out of a Meijer retail store with more than $600 worth of allegedly stolen electronics. The flaw in this supposed master plan turned out to be that her purported getaway vehicle, the motorized cart she was riding in the store, became stuck in the exit door. This left JP unexpectedly stuck in the door with the door alarm blaring. D'oh!!! The 400-pound JP opted not to flee on foot when the cart became stuck, and, as such, had to contend with the store's loss prevention officers, who asked to see her receipt. Things got progressively... | |
CREATE MORE ALERTS:
Auctions - Find out when new auctions are posted
Horoscopes - Receive your daily horoscope
Music - Get the newest Album Releases, Playlists and more
News - Only the news you want, delivered!
Stocks - Stay connected to the market with price quotes and more
Weather - Get today's weather conditions
| You received this email because you subscribed to Yahoo! Alerts. Use this link to unsubscribe from this alert. To change your communications preferences for other Yahoo! business lines, please visit your Marketing Preferences. To learn more about Yahoo!'s use of personal information, including the use of web beacons in HTML-based email, please read our Privacy Policy. Yahoo! is located at 701 First Avenue, Sunnyvale, CA 94089. |
0 comments:
Post a Comment